The company is mainly owned by its directors, who founded the company in 2011.

Several business angels also hold shares in the company:

Martin Bjäringer, investor in e.g. Björn Borg AB and Monterro.

Peter Larsson, Partner Monterro.

Henrik Ekelund, founder and CEO of BTS Group.

Mats H. Nilsson, investor in Björn Borg AB among others.

Filip Engelbert and Jonas Nordlander, tech investors.