Leadership

Niklas founded Auctionet in 2011 with a vision to digitise the auction industry. As CEO, he has driven the company’s growth in sales, organisation, and product development. With a strong track record of building successful digital businesses, he co-founded Bukowskis Market, DIBS, and Payson. Niklas is an avid collector, with a particular focus on photography and modernism.

As CFO at Auctionet since 2022, Magnus has been leading the development and optimisation of the company’s financial processes. With a background as Group Finance Director at the publicly listed company Pricer AB and as an authorised auditor and Senior Manager at Deloitte, he has extensive experience in finance and business management. His primary objective is to establish the financial conditions necessary for Auctionet's continued growth.

Albert, Auctionet’s technical co-founder, has over 20 years of experience in system development, 17 of which have been within the auction industry. With an engineering background, he leads the research, design, and development of Auctionet’s platform, always focused on delivering the best technical solutions for both auction houses and buyers.

Peder is Auctionet’s operations expert and has been a key player in developing and optimising the company’s logistics services since 2015. He has built the support department and fine-tuned internal processes with a clear goal: to create smooth and efficient workflows for both auction houses and bidders. As an avid buyer himself, he frequently tests the system in practice.

Johan has been Auctionet’s Chief Marketing Officer since 2015, with extensive experience in digital marketing and business development. Previously, he held leadership roles in online dating and gambling, including serving as CEO and Marketing Director for one of Sweden’s most well-known dating sites. At Auctionet, he leads the marketing team, ensuring that the platform reaches the right audience. Privately, Johan is also an auction enthusiast, especially when it comes to watches and bags.

Since May 2024, Hanna has led Auctionet’s HR agenda, aiming to create a world-class employee experience. With a track record of building and scaling HR functions in fast-growing companies like Epidemic Sound and ESL Faceit Group, she brings extensive expertise in international environments. At Auctionet, she puts employees first, ensuring the company attracts, develops, and retains top industry talent.

Oskar leads Auctionet’s expansion in Europe, working to ensure that more auction houses can benefit from "The Auctionet Way." With over 15 years of experience in sales, project management, and entrepreneurship, he brings both expertise and energy to every collaboration. Beyond his passion for business development, Oskar is a dedicated watch collector and a true enthusiast of the auction industry.