The company is mainly owned by its directors, who founded the company in 2011.
Other investors who also hold shares in Auctionet:
Martin Bjäringer, investor in e.g. Björn Borg AB and Monterro.
Peter Larsson, Partner Monterro.
Henrik Ekelund, founder and CEO of BTS Group.
Mats H. Nilsson, investor in Björn Borg AB among others.
Filip Engelbert and Jonas Nordlander, tech investors.
The venture capital firm Alfvén & Didrikson, specialised in Northern European technology companies, with ownership in, among others, Trustly, Quinyx and Mentimeter.