Owners and investors

The company is mainly owned by its directors, who founded the company in 2011.

Auctionet is also backed by world-class investors:

D-Ax (The Axel Johnson Group)

The Axel Johnson group is one of the leading trade corporations in Scandinavia, including major businesses like Åhléns, Willys, Hemköp, Kicks, Lagerhaus and Mekonomen.

Read more on d-ax.se.

Benjamin Otto

Benjamin Otto is the heir and leading strategist of the international Otto Group, with a portfolio including otto.de, Hermes and Quelle.

Other shareholders

Several business angels also hold shares in the company:

Martin Bjäringer, investor in e.g. Björn Borg AB and Monterro.

Henrik Ekelund, founder and CEO of BTS Group.

Mats H. Nilsson, Partner in Credelity Capital AB and investor in Björn Borg AB among others.

Filip Engelbert and Jonas Nordlander, founders and co-owners of Avito, a major classifieds site on the Russian market. Jonas Nordlander was also a founder of Tradera (Swedish eBay).

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