Owners and investors

The company is mainly owned by its directors, who founded the company in 2011.

Auctionet is also backed by world-class investors:

Novax (The Axel Johnson Group)

The Axel Johnson group is one of the leading trade corporations in Scandinavia, including major businesses like Åhléns, Willys, Hemköp, Kicks, Lagerhaus and Mekonomen.

Other shareholders

Several business angels also hold shares in the company:

Martin Bjäringer, investor in e.g. Björn Borg AB and Monterro.

Peter Larsson, Partner Monterro.

Henrik Ekelund, founder and CEO of BTS Group.

Mats H. Nilsson, investor in Björn Borg AB among others.

Filip Engelbert and Jonas Nordlander, tech investors.