Rust & Advertising III

Our shared interest in signs, tin containers, and all sorts of other fascinating items from the era of gas stations and old-fashioned shops has truly reached new heights. Now, it is time for the third installment of Rust & Advertising.

What is it about old advertising signs that captures our imagination so intensely—even now, for the third time around? From a historical perspective, they serve as living documents of their time, chronicling the evolution of advertising—from simple, hand-lettered messages to sophisticated, printed designs that mirrored technological progress.

On a personal level, it’s all about the irresistible magic found in the details: the playful, clever phrasing that brings a smile to our faces; the solid craftsmanship that has stood the test of time; and the bold colors that instantly make a wall feel warmer and more vibrant. Naturally, the ravages of time have continued their quiet work. Rust has crept into more places, leaving behind its signature patina—and occasionally taking a flake of paint along with it. Yet, this is precisely what makes these pieces so authentic and full of life; they bear the marks of time, wear, and history.

We invite you to join us for "Rust & Advertising III" auction dedicated entirely to signs and gasoliniana (gas station memorabilia).

A warm welcome to you!

Practical information:
Viewing: Digital

Buyer's Commission:
Motorcycles and Cars: 12,5% + 80 SEK

Other lots: 25% + 80 SEK

Some lots are to be collected at other locations, please see the lot description.

No payment on site. Payment only through Brite on My Pages at Auctionet or with Bankgiro.