Advertising and signs is a category that reflects both everyday life and design history. A variety of objects are displayed here - from old-fashioned advertising signs and shop signs to enamel signs, road signs and iconic objects such as the GB Glace man and wooden boxes from Pellerin's margarine.
Road signs with patina, wooden boxes with prints and graphic motifs, and colourful posters from famous brands such as Coca-Cola, Shell, Volvo and Marabou are examples of items that often appear at auction. Collector value is influenced by several factors, for example manufacturer, age, condition, subject and sometimes the story that accompanies the item.
Materials such as sheet metal, enamel, glass and plastic are common, as are signs made by well-known Swedish companies such as Nässjö Emalj and Skultuna among British companies like Exide, Castrol and Austin.
Original signs from shops, petrol stations, cafés and industries are in high demand both for their authenticity and their decorative expression. Today, they are not only used in collections but also as interior design elements in homes, restaurants and public spaces.
Each object bears traces of its time, purpose and target group and thus becomes both cultural heritage and collectable.