STIG SVEDFELT (1927-2009). “Sylvester Stallone”, photograph, stamp signed and numbered 1/20.

Later development. Dimensions approx. 23x16cm

HISTORIAN:
Photographer Stig Svedfelt (1927-2009) has an ability to move freely across different photographic genres, with an unfailing interest in diverse environments and people. One of his interests revolves around famous personalities and cultural personalities. And there are a huge number of gold grains in his production. A variety of unique paparazzi photos that become a kind of time document of our time's fascination with the famous.

Read more below in the text by Stig Svedfelt connoisseur Claes Mossberg:

Stig Torsten Svedfelt grew up in Nockeby, Stockholm. He takes an early interest in aesthetic professions in advertising and the fashion world. As a young man, he gets an idea; that people should be given the opportunity to deliver flowers home to the door. At this time, only telegrams were available. Stig calls his invention “flower printing”. When, at the age of 25, he presents his idea, Interflora quickly sips; The flower diagram is created! In Sweden, Blommogram was launched in 1952 and the then king Gustav VI Adolf became the first to receive the first flower delivery under the new name. However, Stig made no big deal of this, but left it warmly to Interflora.

Stig instead chooses to stand in front of the camera as a mannequin. In the 1950s and 60s he appeared in several publications. Often dressed in the role of “family man”, along with wife and children, in various women's and fashion magazines. In 1958, Stig adorns, among other things, the cover of the magazine “Marks” no. 19, with text on the front; Knitwear for women, men and teens. With good experience of being photographed and posing in various contexts, as well as having knowledge about agencies etc., Stig eventually begins to develop a keen interest in the wonderful world of photography. More and more, he chooses to stand behind the camera. With his travels and contacts in the fashion industry, in the 1960s Stig begins to take his camera out into the world. He documents everyone he meets within a world where he has begun to feel warm in his clothes. And what a world! He gets access to environments filled with exciting people. Everything from movie stars, musicians and models, to all sorts of celebrities.

Primarily, Stig travels to France. Specifically, Cannes, where he spends the annual week of the Cannes Film Festival. Stig also visits the Venice Film Festival, the Deauville American Film festival, as well as New York and Hollywood (among others). Always with the camera on your chest. Being part of the establishment seems like a natural and obvious part of Stig's life. He is the gentleman, who is there, without being in the way, always welcome, wherever he comes. With a “Playboy” persona, he figures himself, like James Bond, among all these brilliants. Many of them, for their time, icons. From the American cream to the European.

Stig was later published, text and photo, with a reportage about villa San Michele (Cyprus). He also had photos published in various magazines. A few of his photos can also be traced online. In 1958, Stig published a book, Coffee: The History of the World's Most Admired Drink. There is not much more to be found when you search for his name. What we have realized, is that we are dealing with a man of very high integrity. An adventurer, who went his own way. An aesthetician, with a large portion of social abilities, who moved freely in a bygone era of heroes from the white canvas.